Much like the rest of us, you were probably ecstatic that Lil Uzi Vert made a recent resurgence and pulled attention away from that god-awful debacle of a beef between MGK and Eminem. The release of “New Patek” not only woke up many of Uzi’s woozy fans who’d been bombarded by LUV stand-ins, but also proved that despite the thoughts of many, patience has not been lost in the new generation of music listeners.
Everyone knows the common attention span to be constantly shrinking, and thanks to technology and social media, if you’re involved in music yours is probably moving at an accelerated pace compared to most. The concept is one that has execs in the music industry puzzled, but popular artists like Florida’s Lil Pump, Comethazine and more have cracked the code and made names for themselves by sharing waves of short, yet catchy tracks to win the bidding war for fans’ attention. In mid 2017, the energetic and controversial Lil Pump managed to land a major feat by not only having the number one song worldwide with “Gucci Gang”, but also secured the honor of having the shortest track in 42 years of Billboard history to accomplish the task.
Hits come far in between, and although it can be done, it is even more of an anomaly to do so under the average track length of two minutes and 45 seconds. What works for some, often doesn’t work for others; but this challenge has not deterred a number of start up artists whom have seemed to find their niche by following the trend of the aforementioned musicians, sharing quick and easily digestible content at a high rate.
Now more than ever, when an artist takes time away from producing a constant stream of content, they run the risk of their fan base going astray, often leading to a percentage of those fans not tuning in as intently as they once were, thus producing dwindling numbers. By dropping the 6 minute bombshell in “New Patek” (which has been streamed over 5 million times in two days), Uzi not only proved fans will stick around if the content is of the highest of quality, but they will also come back ten times as attentive.
Stream “New Patek” below.